QuickBooks Capital for Marketplace Sellers
QuickBooks Capital is embedded directly inside Amazon Seller Central, giving marketplace sellers access to pre-qualified loan offers without ever leaving their workflow. This is Intuit's first lending experience designed to live outside the QuickBooks ecosystem.
My Role
Senior Product Designer
XFN Team
Product Manager, Researcher, Backend Engineers, Front end Engineers, Business, Marketing Strategist
Industry
Fintech
Duration
8 Months
The Problem
Lending was
DIsconnected From Seller Workflows
Problem
QuickBooks Lending only reached businesses already inside the QuickBooks ecosystem. But millions of marketplace sellers managing inventory, ads, and cash flow on Amazon every day had no way to access financing without leaving their workflow entirely. That disconnect was costing both sellers and Intuit.
Solution
QuickBooks Capital embedded directly inside Amazon Seller Central. Sellers see pre-qualified offers in the dashboard they already use every day, complete a streamlined application with their Amazon data pre-filled, and receive funding without ever leaving the platform.
This is Intuit's first lending experience designed to live outside the QuickBooks ecosystem a new product surface built for marketplace sellers at the point of need.
Design Approach
Goals & Objectives
Three things I focused on as the designer:
Build trust — make offers feel contextual, timely, and credible to sellers who had never heard of QuickBooks Capital
Seamless funding — create a continuous path from offer to funded loan through deep partner integration
Reduce friction — make the path from discovery to application feel effortless within the partner's existing workflow
Project Timeline
Drumwave & User
Challenges
Trust is a major barrier — most sellers have never heard of QuickBooks Capital and hesitate to engage with an unfamiliar lender
Marketplace sellers need capital at the point of need, but financing lives completely outside their daily workflow
Leaving Amazon Seller Central to complete a lending journey creates friction and drop-off, especially when sellers are in the middle of managing their business
Existing lending experiences aren't designed for marketplace-specific data patterns like sales history, seasonal spikes, and inventory cycles
Analyzing the Competitors
Final Design Solutions
Context drives engagement
Lending felt native when it appeared exactly where sellers were already working.
Trust drives acceptance
Showing value before sensitive asks directly increased completion.
Sequencing affected completion
The order of steps mattered as much as the steps themselves.
I specialize in crafting exceptional digital experiences to help the users achieve their goals.
Crafted with love by Mayuri