Drumwave: Personal & Business Data Wallets
Personal data Wallet is a mobile app that helps users to have Data Ownership, management of their data relationships with brands, monitor and monetize their own data and helps brands manage their data more effectively.
Problem
In the current digital advertising landscape, consumers' personal data is often collected, used, and monetized without their explicit consent, compromising privacy and leaving users with little control or financial benefit from their own data. The data that businesses use to increase profits and stay competitive hasn't given the same financial benefits to the users who are co owner of that data.
Solution
Drumwave dWallet is a mobile app that gives users true ownership of their personal data. It enables them to see it, manage it, control it, and monetize it through ethical and anonymous data sharing.
Data Ownership
Let users see and control who has access to their data
Enable users to manage relationships with businesses directly
Allow users to revoke data sharing with businesses or third parties at any time
Data Monetization
Connect users with businesses seeking data access ethically and anonymously
Enable users to receive monetary rewards in exchange for consenting to data use
Defining the product strategy
The overall strategy is to create a data ownership ecosystem that helps users take control of how their data is used by businesses, ads, and third parties.
Drumwave enables a two-way value exchange , allowing businesses to ethically access user data while sharing monetary rewards with users in return.
▸ Users have no visibility into how their personal data is collected, used, or shared by the businesses they interact with daily
▸ Existing data privacy tools are complex and technical, most users don't know where to start or what they're agreeing to
▸ The concept of data monetization is new and unfamiliar, users are skeptical and need education before they trust any platform with their data
▸ Businesses lack a compliant, ethical way to access consented user data leading to opaque data brokers and third party sharing without user knowledge
Real people. Real scenarios
Meet two users whose everyday lives are enriched by owning and monetizing their data through dWallet.
User success stories
"I finally feel like I have control over my data. I can see exactly who is using it and actually get something back in return."
— Gael, Brazil
"The app made it simple to understand what data I was sharing. I didn't expect it to be this easy to set up" - Albert, USA
My Reflections